Web Site Design
Search Engine Optimization Orlando

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 A website is a collection of web pages, images, videos or other digital assets that are hosted on one or more web servers, usually accessible via the Internet.

A web page is a document, typically written in HTML, that is almost always accessible via HTTP, a protocol that transfers information from the web server to display in the user's web browser.  All publicly accessible websites are seen collectively as constituting the "World Wide Web".

The pages of a website can usually be accessed from a common root URL called the homepage, and usually reside on the same physical server.   The URLs of the pages organize them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall structure and how the traffic flows between the different parts of the site.

Some websites require a subscription to access some or all of their content.   Examples of subscription sites include many business sites, parts of many news sites, academic journal sites, gaming sites, message boards, Web-based e-mail, services, social networking websites, and sites providing real-time stock market data.   Because they require authentication to view the content they are technically an Intranet site.

A Web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in news books, databases, or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.

A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query.   The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page.   A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document.   Index terms make up a controlled vocabulary for use in bibliographic records.   They are an integral part of bibliographic control, which is the function by which libraries collect, organize and disseminate documents.   They are used as keywords to retrieve documents in an information system, for instance, a catalog or a search engine.  

A popular form of keywords on the web are tags which are directly visible and can be assigned by non-experts also. Index terms can consist of a word, phrase, or alphanumerical term.   They are created by analyzing the document either manually with subject indexing or automatically with automatic indexing or more sophisticated methods of keyword extraction. Index terms can either come from a controlled vocabulary or be freely assigned.

Keywords are stored in a search index. Common words like articles (a, an, the) and conjunctions (and, or, but) are not treated as keywords because it is inefficient to do so.   Almost every English-language site on the Internet has the article "the", and so it makes no sense to search for it.   The most popular search engine, Google removed stop words such as "the" and "a" from its indexes for several years, but then re-introduced them, making certain types of precise search possible again.

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.   Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.   Examples of local searches include "San Francisco hotels", "Manhattan restaurants", and "Las Vegas Hertz".   Local searches exhibit explicit or implicit local intent.   A search that includes a location modifier, such as "Orlando, FL" or "32835", is an explicit local search.   A search that references a product or service that is typically consumed locally, such as "real estate" or "electric cars", is an implicit local search.   Local search sites are primarily supported by advertising from businesses that wish to be prominently featured when users search for specific products and services in specific locations.   Local search advertising can be highly effective because it allows ads to be targeted very precisely to the search terms and location provided by the user.